Actionable Website Content Audit
With our in-depth content audit service, we investigate every piece of your content so that you know exactly what’s working well for you and what isn’t.
- Expedited Delivery
- Dedicated Auditor
- An Audit You Can Understand
What's Included?
We're glad you asked!Content Performance
After collecting data, you'll be able to see exactly which posts are gaining you the most traffic and conversions and which ones are simply just sitting in cyberspace. In an easy to read document, we organize your content to display the top and least performing posts, as well as provide recommendations on how to improve those not-so-hot posts.
SEO Metrics
This is the core of the content audit. Here we collect it all: meta descriptions, alt tags, headers, indexibility, crawl depth, word count, and of course the classics like time on page, sessions, external and internal linking, number of backlinks, social engagement, and more. You'll receive a Google Sheet featuring SEO metrics for ALL of your content.
Demographic Analysis
We think it's important to take into consideration who it is you're writing all of this content for. That's why we take the time to analyze your demographic, creating multiple persona types and analyzing the current content on your website to see if it relates to your brand's true personas. Not to fear if the alignment isn't quite there! We provide topic and keyword recommendations to ensure your past and future content is written with your true user in mind.
Competitor Comparison
Choosing 3-5 of your top competitors, we analyze their top performing content pieces and see if there are any patterns we can help you implement into your content strategy. This could look like new topic ideas, backlink data, and content types. Sometimes all it takes is a look at what everyone else is doing to give you an idea on how to spice up your content.
Prioritized Checklist
Whew, that's a lot of information already! But, this is where it gets even better. In addition to the PDF, you'll receive a checklist of what improvements to make to your content and in order of priority. Think of this like your homework from the audit. Using an easy-to-follow checklist that outlines exactly what you need to do, to which posts, and what to focus on first, you'll have plenty to do over the coming weeks and know exactly how to improve the content on your site.
We Like to Exceed Your Expectations
- Fast DeliveryReceive your audit in just 4-6 weeks
- Dedicated ExpertsAssigned a personal content and data analyst
- Easy to FollowNo frills deliverable featuring only the data you need
Our Process Starts With You
Before we dive into the data, we first take the time to get to know your business and brand in-depth. In order to audit your content, we need to know who’s reading it, who you want reading, and what your main objectives are.
Dive Into the Data
This is where we analyze all of the content on your website, review the metrics, and discover where your content may be missing the mark. We look at defining and providing suggestions for the following content metrics:
- Content Performance
- SEO Metrics
- Page Score
- Competitor Comparison
- And Tons More!
Clear and Concise Analysis
We don’t just hand you over a spreadsheet full of data. And we definitely don’t send you a 50-page report full of terminology and analysis you won’t be able to understand.
Every content audit we conduct is designed to provide you with a handbook of exactly what to do with your existing content and how to create new content moving forward. You’ll receive suggestions for a large number of content metrics, helping you to create content that truly engages and converts.
Every metric is important and will impact the overall result, so we don’t cut corners when it comes to providing recommendations.
Is a Content Audit Right For You?
A content audit takes the guesswork out of the way. It keeps an inventory of the content in your website and provides helpful insight into the type of content you should create, and what you should re-write, update, and delete.
Plus, it’s for everyone! Business, brands, bloggers, influencers, and publishers can all benefit for a content audit.
Get a Content Audit You'll Understand
We pride ourselves on creating deliverables you can actually understand. Sick of looking at audits that make you feel like you’re reading Latin or trying to decipher the Da Vinci Code? By the time you’ve finished reading your audit from us, you’ll understand what’s working, what isn’t, and how you can improve – without feeling like you’ve aged 10 years.