Before we dive into the data, we first take the time to get to know your business and brand in-depth. In order to audit your content, we need to know who’s reading it, who you want reading, and what your main objectives are.
This is where we analyze all of the content on your website, review the metrics, and discover where your content may be missing the mark. We look at defining and providing suggestions for the following content metrics:
We don’t just hand you over a spreadsheet full of data. And we definitely don’t send you a 50-page report full of terminology and analysis you won’t be able to understand.
Every content audit we conduct is designed to provide you with a handbook of exactly what to do with your existing content and how to create new content moving forward. You’ll receive suggestions for a large number of content metrics, helping you to create content that truly engages and converts.
Every metric is important and will impact the overall result, so we don’t cut corners when it comes to providing recommendations.
A content audit takes the guesswork out of the way. It keeps an inventory of the content in your website and provides helpful insight into the type of content you should create, and what you should re-write, update, and delete.
Plus, it’s for everyone! Business, brands, bloggers, influencers, and publishers can all benefit for a content audit.
We pride ourselves on creating deliverables you can actually understand. Sick of looking at audits that make you feel like you’re reading Latin or trying to decipher the Da Vinci Code? By the time you’ve finished reading your audit from us, you’ll understand what’s working, what isn’t, and how you can improve – without feeling like you’ve aged 10 years.